Attract attention to your business, leverage the power of celebrity to get people to pay attention.
There’s a worldwide fascination with people in the public eye. Ever been to a restaurant or even a simple sandwich shop and they have photographs all over the walls taken inside the place with celebrities who have been there? It’s interesting and intriguing. Now you know, “if Elvis has been there, it’s good enough for me!”
Advertisements have long included celebrities and celebrity endorsements. But you don’t even need an endorsement, mere association can do the trick.
Just a simple photo of you with the celebrity creates fascination so the viewer has an internal desire to know more and consumes any information you have to add. Association to a celebrity gives YOU a bit of celebrity too, further elevating the interest level of any message you have to give both now and in the future.
In this photo, I’m standing along side of Professional Hockey Hall Of Famer and Philadelphia Flyers icon, Bobby Clarke. W’ere on the 18th tee at Merchantville Country Club. The 2 of us part of a foursome with a couple other friends. The reason I’m there playing golf on a Tuesday with friends is because I can. I have built my businesses around learning how to successfully market them online and it’s given me the freedom to work my own hours as well as play my own hours.
Don’t get me wrong…I still work…a lot. But I have the freedom to work when I want to so I seldom miss anything I want to do. It’s a great way to live. I’m not telling you this to show off. I’m telling you this because when you learn how to use the internet to get more customers, clients or patience and to get those customers, clients or patients to buy more and do it more often, you can make more money and achieve a greater level of freedom at the same time.
So if you have the opportunity to create an association between yourself or your business and a celebrity, leverage it to your benefit. Also consider hiring a celebrity to appear in an ad or interview with you. Study using celebrity in your marketing. It’s a powerful way to attract attention and deliver your message.