This is a great example of online coupon marketing done right.
Atlantic Palace Suites in Atlantic City has taken an aggressive approach to marketing online with coupons. Here’s how:
- 1st, their website has a home page link directly to their moderncoupon page. This is instantly putting many of their website visitors onto the fast track to taking action. Naturally being intrigued by the opportunity for a discount, they click through to check it out. When they do, these visitors select coupons and instantly, they have added their name and email address to the Atlantic Palace email list.
- 2nd, they’ve loaded their moderncoupon page with images rather than text. Although I normally recommend 4 pictures, this is really effective for the hotel because pictures speak volumes for a hotel. (I will now recommend restaurants to add more food images too because this is working so well)
- 3rd, They have posted NINE coupon offers leveraging different marketing tactics: Limited-Time Opportunity, Combinations, Bounceback Marketing, Strategic Alliance, Theme Marketing and the all-important Premium Product Offer.
- 4th, They’re also doing a Daily-Deal (Groupon) campaign which drives massive traffic to the site.
The combination of all these powerful tactics are adding up to one powerful online marketing strategy which is filling their rooms even in a climate where they have stiff competition from all the huge casino hotels right in the neighborhood offering cheap price incentives.
Additionally, Atlantic Palace Suites adds, deletes and edits coupons regularly. This is something I talk about all the time as smart marketing both online AND offline. They’re getting a large number repeat visitors to the site and repeat coupon clickers BECAUSE they change the offers.
People who see the same offers time after time are less likely to pay attention to them.
I encourage all who read this to click through to the Atlantic Palace Hotel website and then click through to their moderncoupon page and take a lesson in online coupon marketing done right.
I’m available to help coach anyone on smart online coupon strategies or how to make your Groupon (or other Daily-Deal) campaign more effective and profitable.
http://www.AndrewMazer.com or call 1-866-799-2825