Andrew Mazer

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How To Satisfy Google – Important SEO Advice

How to satisfy the Google GodsGoogle’s #1 priority is to be the web’s best resource for delivering quality search results. That’s why it’s the world’s #1 online destination. If people become unsatisfied with their search results too many times, they will abandon Google for another alternative. Google is constantly taking measures to fine tune how they analyse online content in order not to reward the most aggressive search engine optimization processes but rather reward the most sincere and the most valuable information.

Even in cyberspace natural law rules. In this case, slow and steady wins the race.

Unnaturally pumping content onto a website and creating weak and meaningless links with other sites (which was once a formidable tactic) you are now diminishing your chances of success. SEO firms out there are still promoting and performing this strategy. Hiring an outside firm using these techniques will cost you money and could also cost you your position on search engine results.

Who is your audience?

To be effective, your website needs to communicate with both your audience and the search engines. The search engines are in a constant state of learning. When they learn your website has got content to match the criteria in legitimate searches, you will be rewarded with high-end results. If they determine your website is unnaturally stuffed with keywords with the specific intent to gain the attention of the search engines, it will be ignored.

By speaking to your audience, by delivering valuable and worthwhile information your site will accomplish these 3 powerful things:

  • You will be creating natural search engine optimization by speaking the peoples’ language.  The language you use in speaking to your optimal audience will generally be the same or very close to the same as how the audience is engaging their online search, with words, terms and phrases.  For example: try searching: “is hot sauce healthy?”  Look at the search results and understand why Google chose them.  This exercise will show you how and where these words were used naturally in content and evaluated by Google, then determined worthy of showing in search results.
  • You will be increasing the amount of time visitors spend on your website.  This is really important because one of the factors the search engines consider in evaluating a website’s value is seeing that it’s engaging to those who visit it.  It means people found what they were looking for and spent time reading it.  That’s feedback for the search engines.  It says, “This is worthy to show again in the same or a similar search”.
  • It’s sharable.  Social media plays an ever-increasing role in the world and therefore search results.  When a web page is shared in social media, it’s a like a seal of approval and the search engines are trained to know this.

Get Google’s Seal Of Approval

How to get Googles attention, SEO
Get higher search results by delivering valuable information

Google is taking every possible measure to prevent Black Hat tactics from being effective.  The internet is still “the information superhighway” and having real information people are looking for is the way to get Google’s Seal Of Approval.  If you don’t have the ability to write your own content for your web pages and blog posts, by reading this article you are now educated enough to know “gaming the system” could hurt your business.  You should also now be educated enough to know how publishing valuable information is good for your website, your business and for higher search engine results.

Imagine your website providing 50 or more relevant articles of interest in a year, each one representing a new page on your website.  Your website would grow to over 50 pages.  In a world where the average business website is 6 pages, you would be building a Rock-Solid Online Presence unlike most others in your field.  What would a few extra clients mean to your business?  It could be transformational.  I know…it happened for me!

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I’m Andrew Mazer and I’m not a computer geek, I’m a business owner. Learning how to leverage the power

of the internet changed my business and my life.  Now. I help other business owners get new customers and

make REAL MONEY by creating a Rock-Solid Online Presence even if they never want to touch a computer or

if they’ve previously failed online.

Contact me for a online marketing consultation by clicking here.

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External Links On Your Website

Using external links on your website is like telling your visitors to go some place else.

What are external linkks?  External links take people AWAY from your website and many website developers use them thinking they help search engine optimization. WRONG!

The only good they do is for the website you’re sending them to.  There are a rare few exceptions to this and I’ll explain shortly.

how to use external links
Are you sending people away fro your website?

Backlinks are a powerful search engine optimization technique.  When you link to another site, you are giving THEM a backlink.  This is not helping you. This is only sending your website visitors to another website which may end up in them getting lost and forgetting about your site all together.

You want  OTHER websites to link to your site.  Again, external links from YOUR website to OTHER websites is only doing THEM a favor.

If your website developer created a page  called “Resources” or “Links” or some facsimile and it’s got links which will carry visitors from YOUR website away,  I highly recommend you remove them all right away.

Here’s are the exceptions I told you I’d explain:

  1. When you have a reciprocal link arrangement. A reciprocal link arrangement is when you and another website owner each have links to one another’s website.  Just as a massage therapist may wish to put a business card on the bulletin board in the waiting room at a chiropractor’s office, it’s a form of cooperative marketing. You’re not competing but you share similar types of clientele. There’s intrinsic value for both parties.
  2. When you’re trying to get people to your social media pages.  If you’re using a social media strategy to boost your business, obviously this is an acceptable reasn for en external link.
  3. When you are a commissioned affiliate for other companies’ products.  This is useful if YOU are getting traffic to your website and have other people’s products to recommend. You can get commissions for sending traffic to other websites.
  4. When you have something to show off.  An example may be to link to an article you we’re featured in on another site, or a piece of work you did for someone else.

For example, I wrote an article on ezine articles and I want people to read it so I will link to it here from my blog. http://ezinearticles.com/?How-To-Use-External-Links-As-An-Online-Marketing-Strategy&id=7595888

The most important links are backlinks TO your website.

In my Domain Authority Blueprint, I teach you how to get quality backlinks which ARE meaningful to Search Engine Optimization and also what internal links are and how to use them.