Google’s #1 priority is to be the web’s best resource for delivering quality search results. That’s why it’s the world’s #1 online destination. If people become unsatisfied with their search results too many times, they will abandon Google for another alternative. Google is constantly taking measures to fine tune how they analyse online content in order not to reward the most aggressive search engine optimization processes but rather reward the most sincere and the most valuable information.
Even in cyberspace natural law rules. In this case, slow and steady wins the race.
Unnaturally pumping content onto a website and creating weak and meaningless links with other sites (which was once a formidable tactic) you are now diminishing your chances of success. SEO firms out there are still promoting and performing this strategy. Hiring an outside firm using these techniques will cost you money and could also cost you your position on search engine results.
Who is your audience?
To be effective, your website needs to communicate with both your audience and the search engines. The search engines are in a constant state of learning. When they learn your website has got content to match the criteria in legitimate searches, you will be rewarded with high-end results. If they determine your website is unnaturally stuffed with keywords with the specific intent to gain the attention of the search engines, it will be ignored.
By speaking to your audience, by delivering valuable and worthwhile information your site will accomplish these 3 powerful things:
- You will be creating natural search engine optimization by speaking the peoples’ language. The language you use in speaking to your optimal audience will generally be the same or very close to the same as how the audience is engaging their online search, with words, terms and phrases. For example: try searching: “is hot sauce healthy?” Look at the search results and understand why Google chose them. This exercise will show you how and where these words were used naturally in content and evaluated by Google, then determined worthy of showing in search results.
- You will be increasing the amount of time visitors spend on your website. This is really important because one of the factors the search engines consider in evaluating a website’s value is seeing that it’s engaging to those who visit it. It means people found what they were looking for and spent time reading it. That’s feedback for the search engines. It says, “This is worthy to show again in the same or a similar search”.
- It’s sharable. Social media plays an ever-increasing role in the world and therefore search results. When a web page is shared in social media, it’s a like a seal of approval and the search engines are trained to know this.
Get Google’s Seal Of Approval
Google is taking every possible measure to prevent Black Hat tactics from being effective. The internet is still “the information superhighway” and having real information people are looking for is the way to get Google’s Seal Of Approval. If you don’t have the ability to write your own content for your web pages and blog posts, by reading this article you are now educated enough to know “gaming the system” could hurt your business. You should also now be educated enough to know how publishing valuable information is good for your website, your business and for higher search engine results.
Imagine your website providing 50 or more relevant articles of interest in a year, each one representing a new page on your website. Your website would grow to over 50 pages. In a world where the average business website is 6 pages, you would be building a Rock-Solid Online Presence unlike most others in your field. What would a few extra clients mean to your business? It could be transformational. I know…it happened for me!
I’m Andrew Mazer and I’m not a computer geek, I’m a business owner. Learning how to leverage the power
of the internet changed my business and my life. Now. I help other business owners get new customers and
make REAL MONEY by creating a Rock-Solid Online Presence even if they never want to touch a computer or
if they’ve previously failed online.